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MY TAKE
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When an NBC correspondent stuck a microphone in Sasha
Cohen's face shortly after she won the ladies' short program at the
Olympics and reminded her that she has a reputation for being unable to
pull off two good programs, it occurred to me that sports journalists
ought to put at least as much thought into what comes out of their
mouths as Bode Miller does.
Reporters are not supposed to "care" about the athlete. Such concern
might influence the choices they make when reporting on the athlete.
In return, the athlete is expected to be equally detached from
reporters, not allowing their questions or stories to impact her
performance. This works about as well as the old scoring system in
figure skating: good in theory, but not in practice.
The problem does not so much lie in journalists' belief in detachment, but in their blanket
application of it to both mature athletes who earn millions of
dollars a year in the world of professional sports and to young
athletes -- many of them teenagers -- who may appear sophisticated,
charming and confident, but are nonetheless unaccustomed to the level
of public attention and pressure they receive during the Olympics.
As I worked on my book, "By a Fraction of a Second," the story of
Olympic-level
swimmers training for the 2000 Games, I was surprised when one of the
top coaches in the sport refused to give me access to his athletes. He
did not want me talking to them about past or future performances at
times when he didn't want them thinking about them. As a journalist, I
wouldn't know what he knew as a coach: when the reminder of an
athlete's weaknesses -- or successeses -- would help her in the future
and when it would disrupt her mental training.
The coach was unusually controlling, but his comments made me think seriously
about the impact my questions and my storytelling had on the athletes I
was covering. I decided not to interview any of them during the three
months prior to the Olympic Trials, although I stayed in contact with
their coaches. Nor did I try to talk to any of them at Trials until
they had completed all of their races.
While one could argue that a good athlete should be able to block out
what I, or
any journalist, want to talk about and focus only on what she or her
coach thinks is important, that is more idealistic than true of human
relations. Athletes often enlist the help of sports psychologists to
help them maintain an optimal frame of mind during high-stress
competitions.
Many Olympic-level athletes spend their lives training in relative
obscurity. Most are "known" only during the two weeks of the Olympic
Games -- and then, only if they stand on the podium to receive a medal
(or
fail to do so, in light of media expectations). In writing my book, I
wanted to respect and preserve, as much as possible, the environment in
which the swimmers live and train for the three years and 50 weeks
between Olympic competitions. I cared about these athletes. That didn't
affect how I portrayed them, but it did motivate me to want to write
the story that would unfold if I hadn't been
writing about them at all.
Sasha Cohen is not as obscure a sports figure as some of the other
Olympic athletes. She is no longer a teenager. She chooses to
participate in a sport with drama and bright lights. She recognizes
that she has a responsibility to make herself available to the public
that supports the sport. (If only because failure to do so, even for the sake of
self-protection, creates its own media drama completely out of the
control of the athlete.) And I have no way of knowing whether Cohen's
self-confidence was shaken by the NBC reporter's question.
But an athlete's graciousness in meeting her journalistic obligations
should not leave her vulnerable to ill-timed, insensitive questions
that might impact the athlete's mental preparation for her performance.
Like all athletes, Cohen has a responsibility to control her own mind
chatter. But reporters cannot place all the responsibility for an
athlete's state of mind on the athlete -- especially those who are young
and especially during the heightened period of media attention and
intense pressure that is the Olympics.
Journalists have to do their jobs, but athletes have to do theirs as
well. While sports reporters cannot do theirs without the athlete,
athletes can -- and often must -- do their job without any news coverage at
all.
When journalists decide to enter the world of the elite, amateur
athlete, who has made sacrifices and given years of dedication to earn
a shot at an Olympic medal, they should care enough about the athlete
to minimize the impact of that intrusion.
Yes, the athlete chooses to
be in the public eye and has a responsibility to that public. But at
the end of the race, it's the athlete's life; it's only the public's
entertainment.
I'm sure politicians feel they could do their jobs a...