By Matt Appuzo
Associated Press
Published: 3/15/06
Exerpt:
Three central
Connecticut newspapers will switch to a tabloid format in May as their
parent company, Journal Register Co., tries to boost advertising
revenue and reverse circulation losses.The [New Britain Herald], The Bristol Press and The Middletown
Press announced the change in Wednesday's newspapers, saying the new
editions will be easier to read and more attractive to young readers
and families.
Trenton, N.J.-based Journal Register Co. also owns two other
Connecticut dailies, the New Haven Register and Torrington
Register-Citizen, which will not change formats...
Roy Peter Clark, senior scholar at The Poynter Institute, a
nonprofit journalism center in St. Petersburg, Fla., said tabloid
redesigns often lead to short-term revenue increases because new
readers pick up the paper.
"Tabloid has, for many decades, been associated with a certain kind
of downscale journalism: sex, sports, celebrity, gossip," Clark said.
"We know that it doesn't it have to be that way."
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