By Jason Salzman
Rocky Mountain News
Published: 4/29/06
Excerpt:
Throughout the sports segment on its 10 p.m. broadcast, Denver's 7 now
runs the logo of an advertiser in the lower left corner of the screen.
This week it's the Lodge Casino.
The Lodge Casino logo is a bit larger than the Denver's 7 logo
on the other side of the screen, perhaps making sleepy viewers believe
they've accidentally tuned to the Lodge Casino station, not their
beloved Denver's 7.
None of the other Denver stations do this on their late-night
broadcasts - though some stations nationally have corporate sponsors
for their helicopter, Doppler radar, or the entire sports and weather
segments, according to Wally Dean of the Project for Excellence in
Journalism. ...
"While not on its face unethical, it is a troubling encroachment of
advertising messages into real estate previously reserved for pure
information," Jill Geisler of the Poynter Institute e-mailed me Monday.
"Ads have traditionally appeared adjacent to news content, so they were
clearly separate."
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