New York Times
"I thought we did everything right, but we were fighting against Goliaths with big circulations and big budgets," says
Don Welch. "And the agencies, over and over, take the safe route, keeping their spending with the big three publishers instead of spreading it around."
David Carr asks: "If a magazine as smart and cunning as Budget Living could not break through the newsstand, is the independent magazine no longer viable?"
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Revealed: The real culprit behind the decision to close Cargo mag (NYT)
