Romenesko

Wall Street Journal
When Bakersfield Californian execs heard Craigslist was coming to town last year, they decided to launch their own free classifieds website. "This was a radical idea," write Julia Angwin and Joe Hagan. "For the Californian, classified ads comprised 40% of its newspaper revenue." Californian CEO Richard Beene says: "If we do nothing and newspapers do nothing, we're going to die of a thousand little cuts."