Romenesko

MediaShift
"The issue is time and space and convincing an editor that 100,000 people downloading something is as important as 10 million people watching 'American Idol,' says Newsday's Diane Werts. Rob Owen of the Post-Gazette tells Mark Glaser: "At some point you start to run out of hours in the day. If you’re a TV critic, you’ve already maxed out those hours because of cable." NOTED: NYT's Virginia Heffernan has started to dip her toes into the interactive waters.