LA CityBeat
Andy Klein notes that he could have easily mocked the marketing profs' film critics study from the
press release alone, but "I decided -- in the name of journalistic integrity, public-spirited fairness, and just plain orneriness -- to read it in its entirety." He adds: "Alas, 'deciding' is not always tantamount to 'doing' and, while I’m willing to swear before the notary of your choice that I forced my eyes to scan every word, punctuation mark, and formula, I cannot deny that my brain ... frequently refused to cooperate, opting instead to ponder the meaning of existence or what might be tasty for dinner or how many marketing professors could dance on the head of a pin. Still, I tried."
