Romenesko Memos | AdAge.com
Some highlights from Tribune chief innovation officer
Lee Abrams' latest memo:
* "Why are most newspapers so subtle? I asked that question and the answer is that most newspapers are used to the monopoly environment were you don't HAVE to scream out. Interestingly, when a town had 5 newspapers battling it out, you saw far more "EXCLUSIVE!! 5 PART SERIES" sort of screaming out."
* "In 1956, the speed of the era was
Ward Cleaver, slippers and pipe in hand reading the Afternoon paper while Cronkite delivered the latest news. Wonderful days for those who recall it...but that was the speed of then. There's a whole new pulse we gotta get in sync with....and it's A LOT more interesting and exciting to be a part of. It's do-able--with great results." ||
Abrams says... The newspaper industry has been crippled by an "appalling" aversion to aggressively implementing new ideas.
