Romenesko

LAObserved.com
"I found the place to be the exact opposite," writes Tribune chief innovation officer Lee Abrams. "I found, as with the other papers I've visited so far, that the LA Times is loaded with people that are smart, passionate and ready to fight the war." He notes: "In LA they have some star columnists. Now -- how do we turn them into print celebrities? How do we re-think the design so they scream out better? LA IS kinda celebrity conscious."