Editor & Publisher | Content Bridges
That's the worst drop in print advertising revenue in more than 50 years, reports
Jennifer Saba. Total ad revenue in 2007 -- including online revenue -- decreased 7.9% The Newspaper Association of America, which released the data, says online revenue represented 7.5% of total newspaper ad revenue in 2007 compared to 5.7% in 2006. ||
Ken Doctor: Ten new marketing ideas for NAA.