guardian.co.uk
"It's just one of 15 sites and it doesn't even get the most traffic," says Gawker Media founder
Nick Denton. "It's a significant site, but it's not what we are." He tells
Jay Rayner: "When it comes to what succeeds on the web it's exactly what British newspapers have been doing well for years." Gawker Media sites wouldn't succeed in Britain because "our print media is already bitchy, sharp and stroppy," writes Rayner. "US print media is very much more restrained, mortgaged to its sense of itself as a noble calling, creating a perfect opportunity for Nick and his bloggers to sneak in and blow electronic raspberries."
>
Dumenco: "Nick's bliss is in torturing the establishment media" (Guardian)
