Romenesko

Gawker
The problem, according to Choire Sicha, is that nearly all newspaper websites mistakenly segregate their blogs off with the other blogs. "They're organizing by form, not by content. Readers just don't come to a newspaper's website looking for a messy passel of blogs. They come looking for sports, or fashion, no matter what 'form' it's in." Because of this organization problem, most blog writers on newspaper sites end up screaming into the void, says Sicha.