Romenesko

Los Angeles Times
Josh Getlin asks: Did the New York Times Book Review create the new list to boost a genre -- or its ad sales? Philly Inquirer book critic Carlin Romano tells him: "I think the Times Book Review knows exactly what it's doing, to tilt the balance in order to attract more advertising. But they're also giving a lot more authors the right to claim now that they're bestsellers. This will give them very good exposure, but philosophically, the more bestsellers you have, the less the term means."