Advertising Age | USA Today
Brian Steinberg suggests CBS air the "CBS Evening News" at a time when younger viewers -- 49 and below -- are home from work. "Force the affiliates to move the newscast to 7:30. Bring in the ads from the likes of Apple, Verizon, Burger King and movie studios. Build a different kind of lead-in to prime-time." ||
AL NEUHARTH: "Couric should be shifted back to a feature role to salvage her still promising career. CBS officials need to fess up that they messed up."
