Advertising Age
Wall Street Journal publisher
Gordon Crovitz takes issue with
Simon Dumenco's assertion that he's the sort of person who wouldn't be comfortable working alongside
Homer Simpson. "That's crazy," says Crovitz. "For many years, I have kept a miniature Homer and son Bart in my desk drawer to call on for management advice and inspiration. Indeed, I must turn to the wisdom of Homer himself to find the right words of response: 'You couldn't fool your own mother on the foolingest day of your life with an electrified fooling machine!'" Dumenco's response: "Given that I know that you rely on Homeric wisdom, I'm newly optimistic about the Journal."
