Forbes.com
Louis Hau explains: "The acquisition of blogs by big media companies can alienate the very readers they're looking to pull in. Bloggers who join the mainstream press trade freedom for a steady paycheck but could get swallowed up by the larger media brand." He says Wonkette founder
Ana Marie Cox and ex-Rocketboom anchor
Amanda Congdon are good examples. Since being
hired by mainstream news orgs, "neither enjoys the same high profile as during her original blogging gig."
