USA Today | Mediaweek
Time Inc. plans to dramatically increase video offerings -- starting with Time.com and closely followed by sites for other titles including Fortune, Money, Sports Illustrated and Entertainment Weekly, reports
David Lieberman. "We have at our disposal now a broad range of approaches for storytelling," says Time Inc. Interactive president
Ned Desmond. "The biggest challenge for us is to understand how to use all of those different things well and to engage consumers that way." ||
A Time Inc. veep says: "We are being more aggressive in introducing video products. We are very focused on how we tell stories in a video format."
