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Don Nunn, via Flickr (CC license)
What kind of pageviews are your stories getting? Should that affect your pay? |
Bloggers question the way reporters are paid (Lucas Grindley): "I've long supported a bonus structure based on the number of page views generated by a reporter's or columnist's stories. Those folks who do extraordinary work generating page views are rewarded and, hopefully, the entire newsroom starts to think about what attracts readers."
Get the most from your online data (Editor on the verge): News pageview data "should be shared widely, throughout the newsroom. It's important for editors and reporters to understand the habits of online readers. Newsroom staffs should understand how content is playing on social news and bookmarking sites."
'08 Online Ad Forecast: Increased Spending, Social Media Fragmentation, Resilience (MediaPost): "Although targeted advertising is getting the lion's share of attention and will continue to be a hot button in 2008, other forms of social network marketing, such as search advertising, widgets and e-commerce, will draw increased marketer interest."
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What are we doing when we Twitter? (Mathew Ingram): Twitter "reminds me of David Weinberger'ssmall pieces, loosely joined principle, and I think the idea is the same: information can flow in different ways through weak links, such as the kind Twitter encourages, and different things happen as a result."
E-mail And Cellphone Contacts Are The Real Social Graph (Publishing 2.0): "For people over 30 (and probably even over 25) e-mail is the social graph. Most people over 30 don't have relationships that don't involve e-mail. Under 25: They text each other on their phones. And, get this... they call each other and actually TALK."
Web Playgrounds of the Very Young (New York Times): "For nearly 50 years, TV has served as the front door to children's entertainment. Now proliferation of broadband Internet is forcing players to rethink how they reach young people. Kids are starting to go to the Internet first."
Googles Market Share Grows and Grows and Grows (New York Times Blog): Even as the overall search pie grows, Google's slice of it grows larger, while rivals like Yahoo stay the same or get slimmer. Could Google grab three quarters of the search market? Could it grab 80 percent or 90 percent? And what are the implications?"
