Twelve percent of Austin adults are Digital Savvy, and they are almost twice as likely as the national average to be in this leading edge consumer segment. Las Vegas, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their residents having this higher level of technological orientation and adoption.
The list looks like this:
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Austin
- Las Vegas
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Sacramento
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San Diego
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Washington, D.C.
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Seattle
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Phoenix
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Chicago
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New York
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San Francisco
Digital savvy folks are baseball lovers, they buy a lot of electronics at Costco, and they are likely to be in business for themselves. They are heavy e-mail users and online bill payers who use the Internet to get news/weather/movie listings. They frequent online radio, half of them spend at least $500 a year on online purchases, and they are heavy users of ESPN.com and NFL.com.
CORRECTION: An earlier version of this post did not include Las Vegas on the list.
You left Las Vegas off the list. Believe it or...
