The future of news is about change and innovation. We can thrive in the future if we build on our strengths, but realize that news isn't just about us. The power is changing from media to users. However, we can lead if we build on these four cornerstones.
 
Public Interest: Our basic job is to inform, educate and make sense of the news, whether it is a small daily story or a major project. We are the watchdogs. We succeed with our enterprise. It is our responsibility. Democracy depends on us. We use our values. We use our credibility. We report the truth as fairly and honestly as we are able. This sets us apart from our competitors.
 
Community Relevance: Our communities are going through drastic change. We are relevant because we are connected to our communities. We must tell the stories that are most important to our readers/users and potential readers/users. We must ask why we are telling a story and explain its context. We must take advantage of our unique expertise and our connection to various groups within our communities.
 
Interactivity: We provide the news you want when you want it, however you want it. We bring communities together on our Web sites so that we are the town squares for the discussion of news and ideas. We make readers/users part of the conversation of news.  
 
Creativity: What is the best way, from our readers' perspective, to tell a particular story? We tap the talents of our professional staff to tell stories in creative ways that delight our readers. Our toughest competitor is our readers' time. Let’s respect our readers by giving them news and information that is easy to find, use and understand. What are the key elements to our published newspaper? What works better online? What needs to be told as a narrative tale? What works better as a graphic, a list, a Q&A, a photo-and-graphic package? The Web is potentially a much richer way to tell stories than just on paper. We haven't yet begun to imagine all the possibilities of how we can do things on the Web. This is what makes the future of news so exciting if we are able to take our strengths and build on them.